IZZE Product Photography

Product Photography

2025

Tools
Lightroom and Photoshop

Skills
Art Direction, Lighting, Photography, Photo-Editing

For this project, I did every step of the process: photography, lighting, set design, direction, and post production.

Using regular household items, some fruit, a spritz bottle, and a few feet of fabric, I created these three product photography shots to evoke the refreshing flavor and texture of Izze sodas.

For the backdrop, I used bright, silky-satin like fabric that plays with the light to accentuate the movement and brightness already present in the falling fruit and highlights from the can.